Director of Marketing and Customer Engagement
3D Systems, New York, NY
October 2012 – December 2015
• Initiated a public dialogue that positioned 3D Systems as a thought leader with tangible influence in the tech industry and the still-emerging Maker Culture.
• Supported compelling and consistent messaging, publicity, events, video content, community, social media and retail engagements.
• Orchestrated social impact campaigns that educated the public on sustainability and connected with new audiences, like partnering with Coca Cola and will.i.am to donate 1500 EKOCYCLE 3D Printers to FIRST at the White House Maker Faire.
• Directed creative marketing campaigns for a string of product launches: Cube 2, Cube 3, EKOCYCLE, CubeX, and CubePro 3D Printers, Cubify Software Suite, Mobile Apps and the Sense and iSense 3D Scanners.
• Empowered influencers and fueled projects that activated the 3D printing community, like the Millennial Trains Project: an on-board transcontinental makerspace with 25 pioneering Millennials promoting digital literacy and creative manufacturing endeavors.
• Sought, secured and orchestrated TV appearances, events and installations with formidable media and cultural partners such as the TODAY Show, Engadget, The Metropolitan Museum of Art, SXSW, Mashable, FOX Super Bowl XLVIII Party, Samsung Sochi Olympics, The Luxury Technology Show, Intel CES, Samsung CES, San Diego and New York Comic-Cons, Samsung Galaxy Studio, WIRED Store, Maker Faire, Disneyland, Macy’s Herald Square, Best Buy, Staples, Microsoft and more.
AWARDS & HONORS
• CNET Best of CES 2013 Best Emerging Tech Product for Cube X 3D Printer
SPEAKING ENGAGEMENTS
• Panelist at CE Week "3D Printing For the Rest of Us," NYC (2014)
• Speaker at BDNY “3D Design Demo,” NYC (2013)
• Panelist at CE Week "3D Printing: The Future," NYC (2013)
• Speaker at STORY “3D Printing Demo,” NYC (2012)