KEITH OZAR

MARKETING PORTFOLIO

Industry influencer and producer of high‐impact creative and groundbreaking customer experiences for tech innovators and major brands. Team builder and leader with 15+ years’ experience delivering tangible benefits and managing go‐to-‐market operations from high‐level positioning to hands‐on producing.


SKILLS

  1. Unique skill set spanning marketing strategy, PR, live events and technology user experience.

  2. Extensive experience incubating and executing ideas from conception to activation.

  3. Team builder and mentor, managing a diverse staff of creatives and producers.

  4. Cultivating influencer and brand partnerships and activating the emerging Maker Movement.

  5.   Proficient in 3D printing, UGC Platforms, Maker Culture, Print Production, Video Production, Social Media Marketing and Adobe Creative Suite.

Director of Marketing and Customer Engagement, Consumer Products
3D Systems, New York, NY
Oct. 2012 - Dec. 2015

Initiated a public dialogue that positioned 3D Systems as a thought leader with tangible influence in the tech industry and the still‐emerging Maker Culture.

Supported compelling and consistent messaging, publicity, events, video content, community, social media and retail engagements.

Directed creative marketing campaigns for a string of product launches: Cube 2, Cube 3, EKOCYCLE, CubeX, and CubePro 3D Printers, Cubify Software Suite, Mobile Apps and the Sense and iSense 3D Scanners.

Empowered influencers and fueled projects that activated the 3D printing community, like the Millennial Trains Project: an on‐board transcontinental makerspace with 25 pioneering Millennials promoting digital literacy and creative manufacturing endeavors.

Sought, secured and orchestrated TV appearances, events and installations with formidable media and cultural partners such as the TODAY Show, Engadget, The Metropolitan Museum of Art, SXSW, Mashable, FOX Super Bowl XLVIII Party, Samsung Sochi Olympics, The Luxury Technology Show, Intel CES, Samsung CES, San Diego and New York Comic‐Cons, Samsung Galaxy Studio, WIRED Store, Maker Faire, Disneyland, Macy’s Herald Square, Best Buy, Staples, Microsoft and more.

Instituted public programs to connect with new audiences, like partnering with Coca Cola and will.i.am to donate 1500 EKOCYCLE 3D Printers to FIRST at the White House Maker Faire.

AWARDS & HONORS

  1. CNET Best of CES 2013 Best Emerging Tech Product for Cube X 3D Printer

    SPEAKING ENGAGEMENTS

  2. Panelist at CE Week "3D Printing For the Rest of Us," NYC (2014)

  3. Speaker at BDNY “3D Design Demo,” NYC (2013)

  4. Panelist at CE Week "3D Printing: The Future," NYC (2013)

  5. Speaker at STORY “3D Printing Demo,” NYC (2012)


Head of Marketing
MakerBot Industries, Brooklyn, NY
Feb. 2011 - Aug. 2012

Launched 3D printing into the mainstream consciousness, leading a marketing team to produce creative, publicity, events, video, community and social media content around the powerful potential of 3D printing.

Secured an appearance for CEO Bre Pettis on The Colbert Report, the front page of the New York Times, a spread in Fast Company Magazine, and features on Boing Boing, Gizmodo, Engadget and TechCrunch.

Criss-crossed the U.S. producing unique events and installations at The Metropolitan and The New Museum of Contemporary Art, San Diego Comic-Con, WIRED Store, Gizmodo Gallery, Maker Faire, CNN Grill at SXSW and Google's White House Correspondents Party in DC.

Masterminded wall mural advertising, wild posting campaigns and celebrity partnerships with Heidi Klum, Stephen Colbert, Reggie Watts, Laurie Anderson and The Hives.

AWARDS & HONORS

  1. CNET Best of CES 2012 Best Emerging Tech Product for MakerBot Replicator

  2. CES 2012 Popular Mechanics Editor’s Choice Award for MakerBot Replicator

  3. CES 2012 Popular Science Product of the Future for MakerBot Replicator

    SPEAKING ENGAGEMENTS

  4. Guest Host of PepsiCo “What if?” Brainstorm at SXSW, Austin, TX (2012)

  5. Speaker at Eyeo Festival, Minneapolis, MN (2011)

  6. Speaker at Maker Faire, Detroit, MI (2011)



Creative Director
ON Media Group, Los Angeles, CA
June 2001 - Feb. 2011
 

Managed production, scouted locations, and executed outdoor video projection campaigns nationally. Clients included Jameson Whiskey’s Clio-winning “If Walls Could Talk” campaign, Ciroc Vodka at the 2009 GRAMMY Awards, K-Mart at the 2009 NBA All-Star Game, 3D Architectural Mapping Projection for ABC's "No Ordinary Family" and more.

AWARDS & HONORS

  1. Clio Awards Billboard Bronze 2009 for Jameson Whiskey “If Walls Could Talk”