3D Architectural Projection Mapping

To promote ABC’s new show “No Ordinary Family”, cutting edge motion graphics brought buildings to life and created an engaging advertising medium.

3D Architectural Projection Mapping, ABC, El Capitan Theater, Hollywood, CA:

3D Architectural Projection Mapping, Crowd reactions:

Wall Projections

At the NBA All-Star Weekend in Phoenix, AZ, stationary wall projections reached thousands of fans with advertising for Kmart. This campaign celebrated NY Knicks player Al Harrington’s new Protege sneaker.

Outdoor Projection, Kmart, 2009 NBA All-Star Weekend, Phoenix, AZ:

In New York City we produced an innovative campaign for Jameson Whiskey called “If Walls Could Talk” which used wall projections and Flash animation to interact with the public. From a laptop station, an on-site copywriter connected with people as his words became part of the projection.


Outdoor PROJECTION, HBO True Blood, New York City:



As a pitch for HBO’s True Blood a projection test was executed on 31st  St. and 8th Ave in New York City. This shows the power and possibilities of large scale projections.

HYDRO Projections

To announce the new season of ABC’s “Dancing with the Stars”, video was projected on the fountain at The Grove Shopping Center in Los Angeles. Video projected on any body of water including fountains, lakes, oceans and waterfalls gives a futuristic hologram effect.


Hydro Projections, ABC, "Dancing with the Stars", The Grove, Los Angeles:


Wallscapes


A massive Nike advertisement dominated the block on 6th St and Avenue A in NYC.


WALLSCAPE, NIKE, NEW YORK CITY:


Street Teams


At the X Games in Los Angeles, Street Teams handed out DVDs for Action Sports Network FUEL TV at the Staples Center.



Street Teams, X Games 2006, Staples Center, Los Angeles:

Window One-Sheets



Here is one example of how to influence consumers in vital retail locales with a campaign for Western Union.



WINDOW ONE-SHEET, WESTERN UNION:


Wall Murals



For the release of the new album from Smashing Pumpkins, Shepard Fairey’s cover art graced a wall on trendy Melrose Ave in Los Angeles. This one-of-a-kind painted mural provided intrigue and entertainment during its installation and exhibition.




Wall Mural, The Smashing Pumpkins, Melrose Ave, Los Angeles:


Surface graphics




To support the band AFI’s new album “Decemberunderground” spray chalk stencils where placed at significant locations around NYC including CBGB’s and the MTV Music Awards at Radio City Music Hall.





Spray Chalk Stencil, AFI, CBGB’s, New York City:


Interactive Projection, Jameson, New York City:


KEITH OZAR ON MEDIA GROUP MARKETING PORTFOLIO