Keith Ozar
Creative Marketing + Brand Experience

I give brands a soul, a story, and a reason for people to care.

I’m a creative marketing leader who helps new, unusual, and technical ideas become easier to understand, easier to love, and harder to ignore. My work spans brand storytelling, experiential marketing, customer advocacy, PR, content, partnerships, community building, and new business.

A lot of my career has been spent around things people were still figuring out: emerging technologies, new products, unfamiliar tools, and ambitious creative ideas. I like finding the human story inside them and then working with creative, technical, sales, and production teams to turn that story into something people can see, experience, and connect with.

The best work rarely comes from one person. I enjoy bringing people with different skills and perspectives together, creating room for ideas, and helping teams push beyond the obvious answer. As a leader, I try to give people the clarity, trust, and encouragement they need to do their best work, while keeping everyone focused on what we are trying to accomplish together.

Today, I’m VP, Director of Marketing & Sales at Axios NYC, a Brooklyn experiential design and production studio, where I work across marketing strategy, positioning, content, new-business development, sales, and creative technology, including generative AI for concept development and visual pitch mockups.

SKILLS

• Creative Marketing & Brand Strategy — Building distinctive brands through positioning, storytelling, PR, content, experiential marketing, customer advocacy, and community.

• Creative Leadership & Collaboration — Bringing creative, technical, sales, and production teams together, encouraging experimentation, and helping people do their best work while moving toward a shared goal.

• Experiential Marketing & Live Events — Developing ideas from early concept through activation, including brand experiences, trade shows, product launches, events, installations, and unconventional ways to get people talking.

• Community, Partnerships & Advocacy — Building relationships with customers, creators, influencers, partners, and enthusiast communities that turn audiences into active participants and advocates.

• Content & Storytelling — Developing customer stories, case studies, application spotlights, video, social content, presentations, sales materials, thought leadership, and campaigns that make complex ideas understandable and engaging.

• AI & Creative Technology — Using generative AI, ChatGPT, Midjourney, AI-assisted concept development, visual pitch mockups, rapid visualization, and vibe coding to explore ideas, communicate concepts, and prototype new experiences.

• Marketing + New Business — Connecting creative ideas to commercial goals through positioning, prospect research, sales enablement, pitch development, CRM, campaign planning, and new-business strategy.

• Hands-On Creative Production — Experience across 3D printing, 3D scanning, digital fabrication, print production, audio and video production, Adobe Creative Cloud, HubSpot, social media, and emerging creative technologies.

CERTIFICATIONS

Completed a hands-on generative AI program led by tech journalists John Biggs and Pete Pachal, focused on practical applications for media, marketing, content, research, SEO, and responsible AI use.

Since completing the certification, I’ve incorporated AI into my regular creative and marketing workflow using tools such as ChatGPT, Midjourney, generative image, music, and video platforms, AI-assisted prototyping, and vibe coding.

I use these tools for research, concept development, pitch visualization, graphic design exploration, content creation, music and video prompting, rapid prototyping, and polished final creative output. In practice, they help me iterate faster, explore more creative directions, communicate ideas earlier in the process, and reduce the time from initial concept to final delivery.

The technology is most useful when it supports strong strategy, creative judgment, and collaboration, rather than replacing them.