VP, Director of Marketing & Sales
Axios NYC, Brooklyn, NY
August 2025 – Present
• Lead marketing and sales strategy for a Brooklyn-based experiential design and production studio creating trade show exhibits, branded environments, activations, and custom experiences.
• Develop positioning, messaging, content, sales collateral, presentations, digital campaigns, and new-business materials that turn Axios NYC’s creative, technical, and production capabilities into clear client stories.
• Build targeted prospecting and business-development campaigns around major trade shows, congresses, and industry events, using market intelligence, research, and CRM tools to identify and pursue new opportunities.
• Collaborate with creative, design, fabrication, account, and leadership teams to develop ideas from early concept through client presentation, helping teams push the work creatively while keeping it grounded in business objectives.
• Use generative AI for research, concept development, graphic design exploration, visual pitch mockups, and rapid ideation, helping teams and clients see, discuss, and refine experiential concepts earlier in the process.
• Support the development and marketing of Axios NYC’s Innovation Lab, exploring new technologies, sustainable exhibit solutions, audience engagement tools, and new ways brands can create more meaningful live experiences.
• Connect marketing and sales by helping turn creative capabilities and emerging ideas into stories, solutions, and opportunities clients can understand, get excited about, and buy.
Principal Global Customer Marketing Manager
Markforged, Boston, MA
April 2022 – August 2024
• Led Markforged’s global customer marketing program across the Americas, EMEA, and APAC, developing customer stories, reference relationships, and content that supported both corporate and regional marketing priorities.
• Built and managed the customer story pipeline in partnership with regional marketing and sales teams, identifying strong customer candidates, aligning stories to business priorities, and moving opportunities from initial outreach through final publication.
• Developed trusted relationships with customers and secured participation in a wide range of public-facing content, including case studies, customer stories, videos, testimonials, application spotlights, blog posts, and interviews.
• Shaped complex technical and business stories into clear, human narratives that showed how Markforged technology solved real customer problems, supported business goals, and delivered measurable value.
• Worked across marketing, sales, customer teams, and leadership to prioritize stories, coordinate approvals, and amplify customer success across global campaigns, regional programs, sales enablement, and investor relations.
• Supported broader corporate initiatives by identifying and developing customer proof points that could be used beyond traditional marketing, including investor communications and executive storytelling.
AWARDS & HONORS
• TCT Award 2023, Automotive & Rail Application Award — Markforged, in collaboration with Larsen Motorsports, was recognized for a custom 3D-printed steering wheel designed to improve safety in high-speed racing vehicles.
Vice President of Marketing
Teton Simulation, Laramie, WY
April 2021 – April 2022 acquired by Markforged
• Led marketing strategy for Teton Simulation, aligning positioning, messaging, and go-to-market efforts with the company’s business goals and helping differentiate the brand in a competitive engineering software market.
• Developed and executed joint marketing programs with resellers and partners, supporting lead generation, channel growth, and new-business opportunities.
• Created messaging and content across advertising, sales collateral, social media, website, and email, translating technical product capabilities into clear customer value.
• Built sales enablement tools, including presentations, product demos, training materials, and supporting content, to help sales teams communicate the product more effectively and move opportunities forward.
• Produced technical and marketing content, including videos, webinars, blog posts, and case studies, designed to educate prospects, support the sales process, and strengthen Teton Simulation’s position in the market.
• Managed media relations and PR outreach, securing industry coverage and increasing visibility for the company, its technology, and its customer applications.
• Worked closely with leadership, sales, technical teams, resellers, and partners to connect marketing activity to commercial priorities and support the company through its acquisition by Markforged.
AWARDS & HONORS
• TCT Software Award 2022 Nominee — SmartSlice
Director of Marketing
nTopology, New York, NY
May 2019 – November 2019
• Led messaging and marketing across advertising, sales collateral, social media, website, and email, helping translate a highly technical engineering platform into clearer, more compelling customer value.
• Developed sales enablement tools and supporting materials to help the commercial team communicate the product more effectively and support business growth.
• Planned and managed media buys around product launches, events, and key marketing initiatives.
• Partnered closely with Application Engineers to turn technical expertise into useful marketing content, including videos, webinars, blog posts, and case studies.
• Managed PR and media relations, helping strengthen visibility for nTopology, its products, and its role in advanced design and manufacturing.
• Worked across marketing, engineering, sales, and leadership to connect product storytelling with launch priorities, customer education, and broader brand awareness.
AWARDS & HONORS
• TCT Software Award 2019 — nTop Platform
Director of Marketing
WAZER, Brooklyn, NY
January 2018 – March 2019
• Positioned the WAZER desktop waterjet as an accessible digital fabrication tool for both makers and professional users, helping introduce a new product category to a broader audience.
• Led messaging, PR, events, video, social media, community activation, and launch content, including a Make: Magazine cover feature in the 2019 Ultimate Guide to Digital Fabrication and a full-page feature in The Fabricator.
• Worked closely with early customers and beta users to understand pain points, improve the product experience, and turn technical learning into useful customer education. Edited and produced content for the 200+ page WAZER user manual, created troubleshooting resources, and developed onboarding and how-to video content.
• Produced hands-on creative campaigns from concept through execution, including storyboarding, scripting, shooting, performing, and voiceover. Created seasonal content tied to the Super Bowl to demonstrate WAZER in a more entertaining, culturally relevant way.
• Built creator and influencer partnerships with leading DIY personalities including Bob Clagett of I Like To Make Stuff and Jimmy DiResta, developing dedicated WAZER videos and social content that introduced the product to highly engaged maker audiences.
• Developed live demos, community programs, and event experiences that let people see the technology in action, including World Maker Faire New York, Fat Cat Fab Lab, IMTS 2018, and FABTECH 2018.
• Brought together product education, community, PR, creators, and live experiences to help make an unfamiliar piece of fabrication technology understandable, approachable, and exciting.
AWARDS & HONORS
• Make: Magazine Editor’s Choice, 2019 Ultimate Guide to Digital Fabrication — WAZER Desktop Waterjet
SPEAKING ENGAGEMENTS
• World Maker Faire New York — “WAZER: The First Desktop Waterjet,” New York City, 2018
Marketing and Sales Director
CUBO, Brooklyn, NY
March 2017 - January 2018
Led marketing, sales, and business development for a Brooklyn-based 3D technology company, with responsibility for building pipeline, acquiring new customers, and growing revenue.
• Identified and developed new business opportunities, working directly with prospects from initial outreach and discovery through solution development, proposal, and close.
• Translated capabilities in 3D scanning, 3D modeling, and 3D printing into practical solutions tailored to customer needs, helping prospects understand both the technical possibilities and business value.
• Managed customer relationships throughout the sales process, combining hands-on technical knowledge with consultative selling to build confidence, overcome barriers, and move opportunities forward.
• Connected marketing activity directly to sales, using messaging, outreach, and customer conversations to generate interest, develop qualified opportunities, and convert prospects into paying customers.
Marketing Strategy Consultant
3D Brooklyn, Brooklyn, NY
August 2016 – March 2017
• Advised on brand, marketing, and sales strategy for a Brooklyn-based 3D printing company, with a focus on strengthening positioning, generating demand, and creating new opportunities for growth.
• Helped connect marketing activity to customer acquisition and revenue goals, shaping messaging, outreach, and go-to-market priorities around the company’s capabilities and target customers.
• Identified opportunities to sharpen the brand and expand market visibility, supporting broader business development and revenue-generation efforts.
• Developed and executed a targeted PR campaign around recycled PLA, generating coverage in key additive manufacturing publications and increasing awareness of the company’s sustainability story.
Director of Marketing and Customer Engagement
3D Systems, New York, NY
October 2012 – December 2015
Helped position 3D Systems as a visible leader in consumer 3D printing during a period when the technology was moving rapidly from specialist circles into mainstream culture.
• Led marketing and customer engagement across product launches, PR, events, video, community, social media, retail, and partnerships, connecting emerging technology with audiences who were often encountering 3D printing for the first time.
• Directed creative campaigns for a broad portfolio of products, including the Cube 2, Cube 3, EKOCYCLE, CubeX, and CubePro 3D printers, the Cubify software suite and mobile apps, and the Sense and iSense 3D scanners.
• Developed high-profile partnerships and social impact initiatives that expanded the brand beyond the traditional technology audience, including a collaboration with Coca-Cola and will.i.am that donated 1,500 EKOCYCLE 3D printers to FIRST at the White House Maker Faire.
• Built programs that activated creators, educators, and emerging technology communities, including the Millennial Trains Project, which brought a mobile makerspace aboard a transcontinental train to support digital literacy and creative manufacturing.
• Secured and coordinated media appearances, events, retail activations, and cultural partnerships with organizations including The TODAY Show, Engadget, The Metropolitan Museum of Art, SXSW, Mashable, Intel CES, Samsung CES, New York and San Diego Comic-Cons, WIRED Store, Maker Faire, Disneyland, Macy’s Herald Square, Best Buy, Staples, and Microsoft.
• Worked across marketing, product, sales, retail, media, and partner teams to turn technical product launches into broader cultural moments, helping make 3D printing feel accessible, relevant, and exciting to new audiences.
AWARDS & HONORS
• CNET Best of CES 2013, Best Emerging Tech Product — CubeX 3D Printer
SPEAKING ENGAGEMENTS
• CE Week — Panelist, “3D Printing for the Rest of Us,” New York City, 2014
• BDNY — Speaker, “3D Design Demo,” New York City, 2013
• CE Week — Panelist, “3D Printing: The Future,” New York City, 2013
• STORY — Speaker, “3D Printing Demo,” New York City, 2012
Head of Marketing
MakerBot Industries, Brooklyn, NY
February 2011 – August 2012
• Led marketing during a pivotal period when MakerBot helped move desktop 3D printing from hackerspaces and maker culture into mainstream technology and popular culture, introducing a much broader audience to the idea that digital designs could become physical objects right on a desktop.
• Built and led marketing across brand strategy, PR, product launches, content, video, social media, community, events, and partnerships, creating an approachable and irreverent personality around a technology that was still unfamiliar to most people.
• Drove national media and publicity that put MakerBot and CEO Bre Pettis in front of audiences far beyond the traditional technology press, including The Colbert Report, The New York Times, Fast Company, Boing Boing, Gizmodo, Engadget, and TechCrunch.
• Helped launch the original MakerBot Replicator at CES 2012 as the company moved from enthusiast-oriented kits toward fully assembled desktop machines designed for a much broader market. During this period, MakerBot became one of the most recognized brands in the emerging consumer 3D-printing category.
• Created experiences that put 3D printing into unexpected cultural settings, producing events and installations with The Metropolitan Museum of Art, New Museum, San Diego Comic-Con, WIRED Store, Apple Store, Gizmodo Gallery, Maker Faire, SXSW, and Google’s White House Correspondents’ event.
• Developed unconventional brand-building campaigns including wild postings, large-scale murals, cultural partnerships, and collaborations with personalities and artists including Stephen Colbert, Jared Leto, Laurie Anderson, Heidi Klum, and The Hives.
• Helped build a brand that made emerging technology feel creative, participatory, entertaining, and culturally relevant, rather than something intended only for engineers and specialists.
AWARDS & HONORS
• CNET Best of CES 2012, Best Emerging Tech Product — MakerBot Replicator
• Popular Mechanics Editor’s Choice Award, CES 2012 — MakerBot Replicator
• Popular Science Product of the Year, 2012 — MakerBot Replicator
SPEAKING ENGAGEMENTS
• Guest Host, PepsiCo “What If?” Brainstorm at SXSW, Austin, TX, 2012
• Speaker, Eyeo Festival, Minneapolis, MN, 2011
• Speaker, Maker Faire Detroit, Detroit, MI, 2011
Creative Director
On Media Group, Los Angeles, CA
June 2001 – February 2011
Led creative development and production for large-scale outdoor projection, experiential, and event-based campaigns across the U.S., bringing brand ideas out of traditional media and into public spaces.
• Managed projects from concept through execution, including creative development, production planning, location scouting, technical coordination, and on-site delivery for high-profile brand and entertainment clients.
• Created large-scale visual experiences around major cultural moments, including Jameson Whiskey’s “If Walls Could Talk” campaign, Ciroc Vodka at the 2009 GRAMMY Awards, and Kmart at the 2009 NBA All-Star Game.
• Produced architectural projection and large-format visual installations, including 3D architectural mapping for the launch of ABC’s No Ordinary Family, using emerging projection technology to transform buildings and environments into immersive brand experiences.
• Worked closely with agencies, clients, creative teams, production crews, and technical partners to turn ambitious concepts into real-world activations, often solving creative and logistical challenges on location.
• Spent nearly a decade working at the intersection of advertising, entertainment, technology, and live experience, helping establish the hands-on experiential production background that continues to inform my approach to creative marketing today.
AWARDS & HONORS
• Clio Award — Jameson Whiskey “If Walls Could Talk” campaign