Markforged: Customer Story Video
Sidus Space

Space-Grade Durability: Sidus Space and the Markforged Advantage

Project Details:
Sidus Space spent four years developing LizzieSat, a partially 3D-printed satellite designed to operate in orbit for five years. Working with former NASA scientist Tony Boschi and the Sidus team, the story explored how Markforged’s Digital Forge and Onyx materials helped meet the demanding requirements of space applications, including strength, durability, and temperature resistance. LizzieSat launched aboard the SpaceX Transporter-10 mission on March 4, 2024.

My Role:
I led the customer story development for Markforged, working closely with Sidus Space to identify the strongest technical and human elements of the project and shape them into an engaging narrative. I coordinated the customer relationship, developed the messaging and story direction, and helped translate complex engineering details into content that a broader audience could understand and connect with.

Markforged: Customer Story Video
Larsen Motorsports

Precision in High-Stakes Racing: Larsen Motorsports’ Custom Steering Wheel

Project Details:
In jet drag racing, fit, control, and safety are critical. Larsen Motorsports needed a steering wheel designed specifically for driver Josette Roach, so the team used Markforged technology and Simulation software to create a custom 3D-printed solution tailored to her hands. The project demonstrated how additive manufacturing can solve a very specific performance and safety challenge in an extreme environment. The collaboration received the Automotive and Rail Application Award at the 2023 TCT Awards.

My Role:
I developed the customer story for Markforged, working with Larsen Motorsports to identify the strongest technical and human elements of the project and shape them into a clear, engaging narrative. I helped guide the messaging, customer collaboration, and story development, focusing on the connection between personalization, engineering, safety, and performance.

This keeps the emphasis on the project and your contribution without phrases like “my marketing expertise” or “high-stakes storytelling at its best,” which feel more promotional than the tone we’re building..

Markforged: Customer Story Video
Rapid Robotics

Revolutionizing Automation Amid a Labor Shortage: Rapid Robotics and Markforged

Project Details:
Rapid Robotics needed a flexible and cost-effective way to produce custom end-of-arm tooling for its robotic automation systems at a time when manufacturers were facing a shortage of skilled labor. Using Markforged’s Digital Forge and continuous carbon fiber technology, the team was able to produce durable, lightweight tooling quickly and adapt it for a wide range of applications.

The story connected a specific manufacturing challenge with larger industry issues, including automation, reshoring, and the need for more flexible production systems.

My Role:
I developed the customer story in partnership with Rapid Robotics, shaping the narrative around speed, flexibility, and practical problem-solving rather than just the technology itself. I worked with the customer to identify the strongest proof points, guided the messaging and story development, and helped translate a technical application into a clear story about how automation and additive manufacturing can work together to solve real manufacturing challenges.

Markforged: Application Spotlight - Small Package Container
Farason Corporation

Farason Corporation Tackles Small Package Challenges with Markforged

Project Details:
Farason Corporation was challenged by a major snack food company to develop a better way to handle delicate, lightweight cheeseball bags. Conventional packaging methods were not a good fit, so the team created a custom robotic solution they called the “stein,” designed to gently collect and dispense small packages.

Using Markforged’s X7 printer and Onyx material, Farason was able to iterate quickly, refine the design, and produce a custom solution without the cost and lead time of traditional manufacturing methods.

My Role:
I developed the application spotlight with Farason’s engineering team, identifying the most compelling parts of the application and shaping them into a clear customer story. I focused the narrative on practical problem-solving, rapid iteration, and the business value of additive manufacturing, showing how Markforged technology helped Farason adapt quickly, refine the design, and compete for a highly specialized packaging project.

Markforged: Application Spotlight - Quick Change Mount Plate
Farason Corporation

Streamlining Heavy-Lift Packaging with Farason Corporation

Project Details:
Farason Corporation needed to design a quick-change mount plate for a robotic system moving heavy, irregularly shaped shampoo bottles along a high-speed production line. Traditional components added too much weight and limited the robot’s available payload, so the team needed a lighter, more adaptable solution.

Using Markforged’s X7 printer and Onyx reinforced with continuous carbon fiber, Farason produced a durable end-of-arm tooling solution that reduced weight, supported fast production demands, and allowed for toolless changeovers.

My Role:
I developed the application spotlight with Farason’s team, shaping the story around the balance of strength, weight, speed, and flexibility. I worked with the customer to identify the most useful technical and business proof points and translated them into a clear narrative showing how additive manufacturing helped solve a specific automation challenge while improving efficiency and adaptability.

Markforged: Case Study - Valves, Fittings, and Flow Control Equipment
Dixie Iron Works/MSI

Dixie Iron Works’ Journey to Innovation with Markforged

Project Details:
Dixie Iron Works was facing increasing competition and commoditization in the oil and gas industry and wanted a more flexible, cost-effective way to keep production in-house. Working with Markforged technology, the company introduced Metal X and Onyx 3D printing into its manufacturing process to reduce dependence on traditional machining and create more room for rapid iteration.

The results included significant cost savings on individual parts, including one component reduced from $4.50 to $0.47, along with greater flexibility in producing complex components and adapting designs more quickly.

My Role:
I developed the case study with Dixie Iron Works, shaping the story around innovation, cost reduction, and the business value of bringing more production capabilities in-house. I worked with the customer to identify the strongest technical and financial proof points, then translated them into a clear narrative showing how additive manufacturing could improve agility, lower costs, and help the company stay competitive in a demanding market.

Director of Marketing and Customer Engagement
3D Systems, New York, NY
October 2012 – December 2015
Supported compelling and consistent messaging, publicity, events, video content, community, social media and retail engagements.

3D Systems: Engadget Video Feature
Best of CES 2014 Trophies

Explaining the Creative Potential of 3D Printing

Project Details:
Engadget featured 3D Systems in a video about the creation of its Best of CES 2014 trophies, produced using SLA and SLS 3D printing technologies. Filmed at the company’s New York innovation space, the piece used the trophy project as a way to explain how 3D printing was moving beyond industrial manufacturing and becoming increasingly relevant to artists, designers, engineers, and consumers.

My Role:
I served as the on-camera spokesperson for 3D Systems, guiding viewers through the technology, the trophy-making process, and the broader creative possibilities of 3D printing. My role was to make the technology approachable and engaging, translating technical concepts into a story that connected manufacturing, customization, design, and creativity for a mainstream audience.

3D Systems: Engadget Video Feature
Sense 3D Scanner

Making 3D Scanning Approachable

Project Details:
Engadget featured the 3D Systems Sense 3D scanner as a consumer-friendly tool designed to make 3D scanning more accessible. The piece demonstrated how the scanner could quickly capture full-color 3D models and turn real-world objects and people into digital files for creative and practical use.

My Role:
I served as the on-camera spokesperson for 3D Systems, introducing the Sense, demonstrating how it worked, and explaining its features in clear, approachable language. I focused on making the technology feel easy to understand and relevant to a broad audience, from experienced technology users to people encountering 3D scanning for the first time.

The video highlighted my strengths in product communication, live demonstration, customer education, and translating emerging technology into practical, understandable applications

3D Systems: Metropolitan Museum of Art Educational Initiative
3D Scanning and Printing Summer Intensive

Bringing 3D Technology Into the Museum

Project Details:
In 2013, 3D Systems partnered with The Metropolitan Museum of Art on the museum’s first 3D Scanning and Printing Summer Intensive for high school students. The program gave students hands-on experience with 3D scanning, modeling, and printing, using works from the museum’s collection as a starting point for creative exploration and reinterpretation.

The initiative brought emerging digital fabrication tools into an educational setting and gave students a new way to engage with art, design, and technology.

My Role:
I led the 3D Systems side of the collaboration, working with the Met’s education team to help shape the program and create a hands-on learning experience for students. I introduced the technology, helped guide the use of 3D scanning, modeling software, and printers, and supported students as they transformed classical sculptures into new digital and physical interpretations.

The project combined education, emerging technology, and creative experimentation, showing how 3D tools could become part of a broader cultural and learning experience.

Head of Marketing
MakerBot Industries, Brooklyn, NY
February 2011 – August 2012

Launched 3D printing into the mainstream consciousness, leading a marketing team to produce creative, publicity, events, video, community and social media content around the powerful potential of 3D printing.

Secured an appearance for CEO Bre Pettis on The Colbert Report, the front page of the New York Times, a spread in Fast Company Magazine, Time Out New York 3D Printed cover, and features on Boing Boing, Gizmodo, Engadget and TechCrunch.

MakerBot: The Colbert Report
Bre Pettis and the Thing-O-Matic

Bringing Desktop 3D Printing to a National Audience

Project Details:
In June 2011, MakerBot CEO Bre Pettis appeared on The Colbert Report to introduce desktop 3D printing to a national television audience. The segment featured MakerBot’s Thing-O-Matic and used Stephen Colbert himself as part of the demonstration, scanning him and creating a 3D-printed bust.

At a time when desktop 3D printing was still unfamiliar to most people, the appearance helped make the technology understandable, entertaining, and culturally relevant well beyond the maker and technology communities.

My Role:
I secured the appearance for MakerBot and worked with The Colbert Report team to shape an emerging technology into a segment that fit the show’s format and audience. I helped coordinate the opportunity, prepare the story and demonstration, and position MakerBot in a way that was accessible, visual, and fun.

The result was one of MakerBot’s most visible early media moments and a strong example of how I use PR, cultural relevance, and creative storytelling to introduce new technology to a much broader audience

MakerBot: The New York Times
Thing-O-Matic 3D Printer

Introducing Desktop 3D Printing to a Mainstream Audience

Project Details:
In 2011, The New York Times featured MakerBot’s Thing-O-Matic 3D printer in a prominent story that helped explain desktop 3D printing to a much broader audience. The piece included a detailed cutaway illustration showing how the machine worked and gave readers a clear look at a technology that was still new to most people.

The feature helped frame 3D printing not just as an industrial process, but as something increasingly accessible to makers, artists, designers, and everyday users.

My Role:
I worked with The New York Times editorial team to support the feature, providing technical information, product context, visuals, and access needed to explain the Thing-O-Matic clearly and accurately.

My role was to help translate a complex emerging technology into a story that felt understandable and relevant to a mainstream audience, while positioning MakerBot as one of the companies helping bring desktop 3D printing into public awareness.

MakerBot: Time Out New York
2011 Holiday Gift Guide

Turning a Magazine Cover Into a 3D-Printed Objec

Project Details:
For Time Out New York’s 2011 Holiday Gift Guide, MakerBot collaborated with the magazine to create a fully 3D-printed version of its cover design. The project transformed the publication’s masthead and cover artwork into a physical object, using desktop 3D printing as both the production method and the story itself.

The result was a playful way to show how digital fabrication could move beyond prototypes and functional parts into publishing, design, and popular culture.

My Role:
I coordinated the collaboration between MakerBot and the Time Out New York editorial and design teams, helping translate the magazine’s visual concept into something that could be produced on a MakerBot.

My role included shaping the idea, coordinating the teams, and making sure the final piece clearly demonstrated the creative possibilities of desktop 3D printing in a way that was visual, unexpected, and easy for a mainstream audience to understand.